We are now living in a digital era. Almost every business is moving online with the current market scenario. Users also have an ease in acquiring services online these days as compared to offline method. Everyone seems to be busy in this scheduled urban life and unable to take out time for going to market place for buying goods and services. So, favorable approach of customers for online business has opened up new horizons for online businesses. But, not just a single industry is uprising like ecommerce industry, rather more verticals are also rising indirectly. With increase in demand online business, rise in demand of delivery also increases drastically,, especially last mile delivery.
What is last mile delivery?
Last mile delivery is the basically a part of supply chain that helps in delivery of final goods and products to the final customers. Any online business from ecommerce to healthcare needs delivery services to reach their end customers. I think no business dealing in products can survive the market without proper delivery services. In a way last mile delivery is the only part of supply chain that comes in direct contact with the customers making it the most essential part.
Key benefits of last mile logistics
Obviously, is businesses are relying on this industry there must be some inescapable benefits of this industry. Last mile logistics is among the most talked term of this decade and everyone has some idea related to it or what to know more about it. So, let us just analyze the multiple factors that make last mile delivery strong and understand the anatomy of the benefits last mile delivery have for organizations.
Customer experience is said to be the most important aspect for building brands. A reputation of a brand is built how its customers feel the brand is. The customer experience is quite significant factor and is directly related to customer retention. It is basically a human nature that customers tend to hold on to particular brand that offers them more comfort and creditability. Last mile delivery is the only part of this online business chain that comes in a direct contact with the physical customer. So, this part is quite important for maintaining a good customer experience. This delivery aspect is a crucial factor in making a good reputation of brands in minds of their customers. Last mile delivery plays major role in deciding the customer experience and brand building.
By avoiding any unwanted idling or unplanned detours, the last mile distribution program increases efficiency. It also offers reliable routes for drivers to complete deliveries in the shortest amount of time. If all of the in-house capacity is drained, the last mile distribution solution allows you to easily onboard any 3rd party executive. It also aids managers in maximizing the total number of deliveries per day by allowing them to schedule routes more effectively.
Yes, every business at the end of process is concerned with the profit and return on investment. Suppose, if you take example of ecommerce industry then delivery is among crucial factors for profit. Timely delivery and deliver with route optimization enables companies to look for more profit. Deliver in any online business is crucial to budget. If deliver is not on time and to right place, you can get extra cost and also on threat of cancellation of orders. Cancellation of orders often leads to loss. So, Delivery is one among the factors that majorly contribute to the factors of profit to business.